![]() You may generate leads, capture email sign-ups, make sales, or other specific engagement goals. With click-throughs, your goal is to get people to click through to your website or to a landing page. While these people may not actually click over to your website, impressions help increase brand awareness. Impressions refer to how many people actually see your banner. There are two primary goals for banner advertising: impressions and clicks. What Makes an Advertising Banner Successful?īefore digging into creating a successful banner ad, we need to talk about what banner ads do. While some website owners sell ads directly, most contract with advertising services, like Google AdSense, that create the ads, decide how much to charge, and then display them on your website. ![]() Banner ads are usually at the top or bottom of a website or vertically along the side of a website, next to the main content.īanner ads have been around since the dawn of the internet, allowing website owners to sell ad space, much like a billboard or bulletin board owner would. As the name implies, the ad is a banner shape, a long rectangle, either horizontal or vertical. What Is Banner Advertising?īanner advertising consists of placing a designed ad on another website. Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads. Of course, their actual purpose is to drive you to click. In many cases, they fit so well they look right at home. ![]() So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them.īanner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website.
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